CHARAZAC
BRAND IDENTITY & WEBSITE DESIGN
Stanisław Charazac is an experienced furniture designer. The project focused on creating a cohesive personal brand that would reflect his design approach and strengthen the presentation of his work across both digital and physical touchpoints.
The scope of the project included:
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development of a distinctive brand identity with a strong emphasis on product branding,
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preparing high-quality product photos,
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design and development of a responsive website featuring a blog and an nline product catalogue.
LOGO DESIGN
The logo was developed around the designer’s initials, combined with a simplified form inspired by the shape of a chair. The result is a distinctive and scalable mark designed to work both as a brand signature and as an element applied directly to the products.
SIGNATURE
The logo was also developed as a physical brand signature applied directly to the furniture. Crafted in metal, it became a distinctive detail that reinforces the brand identity across the product range and was further adapted into a pattern for upholstered pieces.
WEBSITE CONTENT & PHOTOGRAPHY
PORTRAIT PHOTOGRAPHY
A portrait session was created to introduce the designer behind the brand and give the website a more personal and authentic character. Selected chairs were incorporated into the portraits, naturally connecting the designer with his work and reinforcing the relationship between the personal brand and the products.
PRODUCT PHOTOGRAPHY
A dedicated product photography series was created for the online catalogue. The furniture was photographed against a clean, neutral background to highlight its form, proportions, materials and design details while maintaining a consistent visual language across the collection.
WEBSITE DESIGN & DIGITAL EXPERIENCE
TYPOGRAPHY
COLORS
SITE MAP
HOME PAGE
PRODUCT CARD
